Separating Emotion from Decision Making (or “Why I Bought a Mac”)
Whenever we make purchases, it’s hard to eliminate emotion. Pay attention to advertising – well, the good advertising anyway. The job of a sales letter, TV commercial, print ad, or radio jingle is to make you feel something. They latch onto your emotions so that you override your logic when making a decision with your […]
Being Careful What You Wish For
Today, I’m working on my Chromebook in our living room. The house is quiet, it’s a beautiful day out, and I have a lot to get done. Sometimes, when I have a lot on my plate, I notice that I benefit from a change of scenery. Plus, my Chromebook tends to help me focus a […]
Fighting at Best Buy, and The Case for Slowing Down
Yesterday, my new phone arrived. I think I heard the “Hallelujah Chorus” ringing out when the FedEx guy dropped it at our doorstep. A brand-spanking-new Samsung Galaxy S4. Unlocked on a new mobile network (Ting Mobile – click here to get $25 off your plan or device!). And since we both got these phones, our […]
Listen to Your Heart, and You’ll Find Happiness
I was floored by a recent work development. One of my clients keeps me on retainer, and I work directly with their head copy guy – a very smart, hard-working copywriter who I’ll call “Pete”. Pete has built his career over the past few years doing what I do: he’s a freelance copywriter. He writes […]