Separating Emotion from Decision Making (or “Why I Bought a Mac”)
Whenever we make purchases, it’s hard to eliminate emotion. Pay attention to advertising – well, the good advertising anyway. The job of a sales letter, TV commercial, print ad, or radio jingle is to make you feel something. They latch onto your emotions so that you override your logic when making a decision with your […]
The Chromebook is the Anti-MacBook (in a good way)
My wife and I keep a “household wish list” on our fridge. This list is a bunch of things – some fairly big-ticket items and other miscellaneous “wants” for around the house – that we do not have a line in our budget for, and are not emergencies. We save up a little here and […]
12 Things I Will Stop Being Angry With in 2013
As the year winds down, I’m starting to get reflective. I think that’s a healthy thing – from time to time, we need to take stock in our lives and make some changes. We’re not perfect human beings, so we can always strive to be better. One thing I’ve noticed over the years is how […]