Looking for Something? Don’t Google It – YouTube It Instead!

“Google it.” It’s become the “Kleenex” of searching the web. The brand has become so synonymous with the product/service that it’s pretty much shorthand at this point. Looking for something? Need advice? Want to learn how to do something? Google it. And that’s great advice. I owe a huge debt of gratitude for Google, because […]

To Be Successful, Do What Successful People Do

As a copywriter, I’m always looking for ways to improve my skills and become a better writer. After all, if you’re not moving forward, you’re moving backward, am I right (cliche alert)? One way that I do know of, that sadly I had not been doing, is hand copying sales letters and promotions. This seemingly-rudimentary […]

Persistence Beats Out Talent, Genius, and Education

Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always […]