Separating Emotion from Decision Making (or “Why I Bought a Mac”)
Whenever we make purchases, it’s hard to eliminate emotion. Pay attention to advertising – well, the good advertising anyway. The job of a sales letter, TV commercial, print ad, or radio jingle is to make you feel something. They latch onto your emotions so that you override your logic when making a decision with your […]
Things I’m Jazzed About Right Now
What to write about? Well, if I can’t think of something, I’m just going to talk about all the things exciting me right now. So let’s do this… Magazines. Yep, I’m a magazine guy. I’ve always been, but now I’m subscribed to a TON of them. After being on a business trip and hanging out […]
12 Things I Learned on This Week’s Business Trip
It’s been quiet around here this month, and for very good reason: I’ve been busy as heck. August is always a ridiculously busy month in this house, what with two camping trips and various other activities booked throughout. That means getting things done has to be done during the week, and something had to give. […]
The Chromebook is the Anti-MacBook (in a good way)
My wife and I keep a “household wish list” on our fridge. This list is a bunch of things – some fairly big-ticket items and other miscellaneous “wants” for around the house – that we do not have a line in our budget for, and are not emergencies. We save up a little here and […]