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The only cure for your discomfort

I destroyed my back and fixed it without realizing it. And there’s a business lesson in there.

There are so many things in your way – and only one thing will solve it.

“My sister is getting rid of her deep freezer!”

My wife didn’t have to say another word. I knew what that meant.

As a self-avowed prepper, my wife is always looking for more ways to store more perishable items. I haven’t seen her go to the grocery store and JUST come home with a week’s worth of items for 3-4 years now.

Something has to be stocked up. There needs to be an extra “something”.

Despite the fact that we already have three deep freezers in the garage, I knew I was about to spend a couple hours on a Saturday picking up another one.

There’s just one problem.

I have the body of a near-40 year old man

Don’t get me wrong: I’m in decent shape. And I have been working out more in an effort to stave off aging and keep myself young.

You gotta do that when you have to keep up with your kids.

Regardless, I paid the price for this little jaunt to get another freezer.

I had help picking it up. But getting it into our basement? That was all me and a dolly.

Fortunately, there isn’t much to a freezer, so it was relatively light.

However, at my age, you need to warm up and stretch a bit before you do any heavy lifting. I forgot that part.

When I woke up Sunday morning last week, my back was in stabbing pain.

I do have a history of back problems if I don’t keep up with stretching and strengthening it. It wasn’t a surprise.

But throughout the week, I couldn’t seem to shake it.

I stretched. I worked out. I did all the moves I was supposed to. I had a pre-scheduled appointment with my chiropractor anyway.

Still: stabbing pain. And pain that shot down my legs.

Standing was uncomfortable. Sitting was uncomfortable. Lying down was uncomfortable.

This past weekend, though, I couldn’t afford to sit around resting it.

There was work to be done!

I had a few hours each day during this weekend to work on drywall.

My office was in dire need of some drywall repair. So was my son’s bedroom. I had started both of them, but life got in the way before I could finish it.

Areas of the office ceiling needed to be patched. An errant outlet cut left me with a huge gap I had to fill.

Once that was all done, I needed to start taping seams and mudding basically the entire room.

I made pretty good progress on it, but it was a bit of a workout. Patching ceiling drywall is taxing.

Taping and mudding is deceptively tiring.

Up and down the ladder I went. In and out of the garage I went. Constant movement, constant straining, and a decent amount of sweat.

“Hey, how’s your back feeling?”

Saturday night, my wife and I were relaxing in the living room after the kids were in bed.

She looked up from the couch and asked about my back pain.

I thought for a moment. “You know, I haven’t even noticed it today. It’s fine. It’s getting better.”

Sitting at a desk all week = back pain.

Doing a bunch of manual labor for a day or two = no back pain.

The movement was the cure.

This isn’t new information

Some of you reading this might think, “Duh, man! Everyone knows you move to heal back pain!”

Let me be clear: I’ve dealt with back pain for almost 20 years. I’m well aware.

But despite having that knowledge, putting it into practice is tough.

You have to force yourself to overcome a lot of discomfort to get going.

Getting started is the hardest part. But once you get going? You build a little momentum, and that big hurdle goes away before you even realize it.

This is also true of freelancing.

The discomfort of freelancing

Few things are as intimidating as reaching out to companies and offering your services as a copywriter.

There are so many hurdles in your way:

  • Am I qualified enough?
  • What if they say “no”?
  • What if they say “yes” and I don’t know what to do?
  • What if they hire me and then I do a bad job?

For all of these hurdles, movement is the cure.

Once you get going, you realize that most of these problems go away quickly as you move.

Momentum gets behind you.

They don’t seem like big problems anymore. And often, they don’t ever become problems to begin with.

It’s all in your head.

Manual labor heals back pain, and pretty quickly.

Going out and getting some clients fixes the intimidation that is paralyzing you, and pretty quickly.

There’s another comparison you can draw here, by the way…

It won’t go away on its own

Many people try to heal back pain with rest.

“I’ll get started when the pain gets better.”

And then it never gets better.

So they never get moving.

This is 100% true of freelancers.

That intimidation? It won’t go away.

That Impostor Syndrome? It won’t go away.

That fear? It won’t go away.

You can minimize it all greatly by taking action and starting to get some clients.

But sitting on the sidelines, saying, “I’ll wait until I feel ready,” is a fool’s game.

It’s like lying motionless on the couch waiting for your back pain to release on its own. Ain’t gonna happen.

You have to get into the game if you want a chance.

Where do you even start?

For many of you, starting is the biggest problem.

What are the first steps?

How do you reach out to clients? And WHAT clients?

How do you write for them and keep them happy?

Over and over again, I received those questions. And that’s why I built Solo Copy Empire.

With this program, I hand you the blueprint.

You focus on each step, one at a time, and suddenly you have a thriving freelancing business.

Much like my back pain when my wife asked on Saturday night, you won’t even realize you’ve overcome all your hurdles.

You’ll just… BE a freelancer.

Enrollment is open. I’ll give you every resource I’ve built from 15+ years in the business.

All you have to do is follow along and put in the work.

Are you ready?

Click here for more details on the program, and some stories from some of the 200+ who have already been through it.

Lay the groundwork for your copywriting business in just one week of work. In this free guide, I hand you all the basics to get you started fast. No catch – just the cheat sheet.

Want a profitable, sustainable copywriting career? Tap into my 15+ years of copywriting experience and build a $3,000-$10,000/month income.