14 Tools That Run My Business

I have a confession to make: I’m a tools guy. If there’s an app or a tool out there, I’m going to investigate it and see if it will work for me. I can’t help myself. It doesn’t matter if I have no need for it off the top of my head. I hear about […]

Where Are Copywriting Budgets Spent? The 5 Best Types of Copy to Write

The old saying goes, “The only two sure things in life are death and taxes.” It’s true (and as a freelancer, I’m not sure which is scarier). The takeaway, though, is you can’t approach your business the same way year after year and expect to be successful. Trends change. Markets shift. Old ways of doing […]

The 5 Things Every Client Wants from a Freelancer

It’s one of those stories that I tell all the time… Imagine this: a potential client calls you up. They love your work and want to hire you, but they ask a question you’ve never been asked before:  “How much would you charge for a monthly retainer?”  What do you say? My foolish answer? “I […]