Aspiring Copywriters: You’re better than you think.

“I’m not good enough to sell copywriting services to clients. I need to learn more.” You know how often I hear that excuse from writers? More than I can count. But it’s not just an excuse. It’s a revelation. Because you’re openly admitting that you’re scared. Let me show you what I mean… From plunking […]

Famous Last Words: “Yeah, I know what to do…”

You can study and you can study… …but until you’re in it, you don’t know what you’re doing. This is the hardest truth about building a freelance copywriting career. And to illustrate, let’s talk about the time I picked up a motorized death machine for the first time. Stopped before I even started In our […]

Waiting is sometimes the stupid move

“Oh, that was easy. I should have done this a long time ago!” How often have you thought that? Happened to me recently, and it got me thinking about an important business lesson that so many of us ignore. The pocket door that wouldn’t budge When we moved into our house last January, we marveled […]

The last time I said goodbye

I couldn’t even see him in the pitch black night. And I never would again. The dozen of us poured out of the house. It was well after 1am. Late December. The only thing we could see was our breath floating up in the freezing Wisconsin air. We all were saying our goodbyes, whisper-shouting into […]

The Most Important Puzzle Piece for Success

13 years ago today, I cemented my chances for success as a freelancer. I know goo-roos aren’t supposed to talk about this, but there are drawbacks to being a freelance copywriter (gasp!). You’re embracing a kind of risk that 9-5ers don’t have – not more but different. And if you want to be successful, you […]

He treated me like a child

Hey Reader,
I could feel the heat rising in my face, I was so mad and embarrassed.
The year is 2016, and I’m working as a bartender a few nights a week to bring in a little bit of cash.
I had made every mistake in the book with my business, and it was on life support.
The job was fine. Bartending is fun, for the most part.
But bartending was also a job I took back in my early twenties. I did it in college.
Going back a decade later felt like a huge step backwards. Yet, I did it because I have…